Marketing Major

At the Sawyer Business School, you'll learn how to create effective integrated business strategies that include marketing, publicity, research, and advertising. You’ll explore new technologies and social media platforms. And you’ll do consulting work for major organizations like the Boston Celtics.

As a marketing major, you can choose one of the following optional marketing concentrations:

  • Sports Marketing
  • Digital Marketing
  • Product Innovation and Brand Marketing
  • Global Marketing
  • Professional Selling

Courses & Requirements

Learn more about the classes, requirements, and different options available to complete the program.