You have the option to choose one of the following marketing concentrations; however, choosing a marketing concentration is not required—more details are included in the course catalog.
Marketing concentrations for undergraduate students:
- Sports Marketing
- Digital Marketing
- Product Innovation & Brand Marketing
- Global Marketing
- Professional Selling
Marketing majors who choose to specialize in one of five concentrations are required to complete the marketing major requirements; MKT 317, MKT 322, MKT 419, and MKT 499, as well as follow the instructions below for their area of personal interest.