Marketing Major

At the Sawyer Business School, you'll learn how to create effective integrated business strategies that include marketing, publicity, research, and advertising.

US News and World Report Best Undergraduate Business Programs, 2022-2023 logoYou have the option to choose one of the following marketing concentrations; however, choosing a marketing concentration is not required—more details are included in the course catalog.

Marketing concentrations for undergraduate students:

  • Sports Marketing
  • Digital Marketing
  • Product Innovation & Brand Marketing
  • Global Marketing

Marketing majors who choose to specialize in one of five concentrations are required to complete the marketing major requirements; MKT 317, MKT 322, MKT 419, and MKT 499, as well as follow the instructions below for their area of personal interest.

Courses & Requirements

Learn more about the classes, requirements, and different options available to complete the program.