Graduate Certificate in Digital Marketing Analytics

This program is designed for those interested in deploying sophisticated analytics and data-driven decisions to conceive, develop, and implement marketing strategy.

The Princeton Review: Best Business Schools, 2022The Graduate Certificate in Digital Marketing Analytics covers research methods, statistical analysis, and data visualization in a digital marketing context using advanced software, experiential projects, and case studies. You can choose to explore advanced topics in customer experience through the lenses of neuromarketing, digital analytics methodologies, or big-picture marketing strategy challenges in the new digital marketing era.

This certificate program is designed to be completed part-time in one semester on campus. You can continue to build on your marketing knowledge by stacking the Graduate Certificate in Digital Marketing Analytics with our Graduate Certificates in Strategic Marketing or Customer Insights. If you apply to the MS in Marketing (MSM) degree program or another graduate business degree program, you may be able to apply the courses in this certificate program to reduce the time it will take to complete your master’s degree.

Courses are taught by leading faculty members at the Sawyer Business School, which is ranked among the best in the world.

View the Digital Marketing Analytics curriculum

Admission & Costs

Application Deadlines

  • Fall Semester: August 15, then rolling
  • Spring Semester: January 4, then rolling

Learn about the advantages of priority applications.

Application Materials

  • Completed application
  • $50 application fee (waived for students who attend a graduate admission event)
  • Resume
  • Unofficial transcripts of all post-secondary work. Admitted students enrolling in the program will need to have official transcripts, including proof of degree conferral, on file prior to their first class
  • Goal statement (essay)

Graduate Certificate in Digital Marketing Analytics

View current tuition and fees for this program

Financial Assistance Information

Federal student loan aid may be available for this program--see Federal Student Aid for details and use Suffolk's code: 002218. Suffolk University also offers several options to help you finance your graduate studies. Learn about the discounts that may be available to you.

Visit Student Financial Services to view graduate loan and financing options.

Marketing Information Request