Master of Science in Marketing (MSM)
FULL-TIME | PART-TIME
While earning your MSM at Suffolk, you’ll:
- Learn from professors who are both industry leaders and accomplished scholars
- Study from a dynamic curriculum centered on fundamental topics including market research and analytics, product management, strategic sales management, and more
- Learn academic frameworks and practical approaches in marketing
- Benefit by working on real-world consulting projects for leading companies seeking solutions to their strategic marketing challenges
- Have access to an extensive professional network of alumni and local industry leaders during, and after, your time at Suffolk
Suffolk's MSM is the only graduate marketing program offered in the heart of downtown Boston. Our campus is just steps away from a resume-boosting internship, networking, and career opportunities at marketing and consulting companies.
MSM Program Overview
Suffolk's Master's in Marketing
Suffolk’s Master’s in Marketing program gives you the knowledge, skills, and tools to make smart, strategic decisions in a rapidly changing marketplace. The MSM increases your career potential by helping you sustain meaningful and valuable customer relationships, develop new markets, build distinguished brands, and create successful public and private enterprises. The program’s internship requirement and optional travel seminars give you opportunities to acquire additional experience and qualifications in real-world settings.
In as few as 9 months (full-time) or 21 months (part-time) our MSM graduates go on to pursue rewarding and successful marketing careers. Suffolk’s MSM gives you the business marketing fundamentals and expertise to accelerate your career growth, as well as preparation for those seeking CMO roles.
Develop your analytical skills further and gain the professional expertise that top firms demand by choosing one of the three concentrations within the Suffolk MSM program. Each of these help you gain the skills and knowledge to distinguish you from the pack with a future-focused skill set.
Marketing Analytics & Insights
Marketing intelligence has become a crucial tool for organizations to make accurate and confident decisions in their marketing strategies. In this concentration, students will focus on establishing this competency by deepening their knowledge and application in key topics such as research design, qualitative and quantitative data analysis, insights visualizations, and data-driven marketing strategies.
Digital strategies are ubiquitous to any organization's marketing efforts. In this concentration, students will focus on establishing this competency by deepening their knowledge and application in key topics such as digital marketing analytics, content marketing, social media management, and website design.
As more organizations adopt a customer-centric mindset, hiring talent that prioritizes the customer experience (CX) has become a common practice. In this concentration, students will focus on establishing and improving this competency by deepening their knowledge and application in key topics such as customer centricity, design thinking, user experience (UX), experimental designs, and neuromarketing.
Our 4+1 programs are just as flexible, practice-oriented, and network-driven as our undergraduate programs, but you earn your advanced degree at an accelerated rate. If you’re a senior working towards an undergraduate business degree or a recent graduate, you may qualify to earn your Master of Science in Marketing (MSM) in as few as 9 months, or your MSM/MBA, or MSM/MSBA in as few as 16 months. Learn more about our 4+1 programs.
Advising & Other Resources
Suffolk University offers graduate students—incoming, current, and alumni—help with navigating financial aid and payments, searching for career opportunities, and building a strong professional network. Our Graduate Student Services team supports you every step of the way with various services including application advising, financial aid counseling, international student resources, and other resources such as the Career Development Center or the Center for Learning and Academic Success. We also offer you value-added professional development workshops to bolster your experiential education and other professional skills while studying at Suffolk University.
Applying to Suffolk's MSM Program
Fall Semester: July 15 (International Applicants), August 15 (Domestic Applicants), then rolling
Spring Semester: December 1 (International Applicants), January 4 (Domestic Applicants), then rolling
Learn more about the advantages of priority applications.
- Completed application
- $50 Application Fee (waived for students who visit campus)
- Unofficial transcripts of all post-secondary work. Admitted students enrolling in the program will need to have official transcripts, including proof of degree conferral, on file prior to their first class
- Goal Statement (essay)
- Letter of Recommendation (learn more)
- Official TOEFL, IELTS, or PTE-Academic Scores (international students only)
Note: Students must have passed a university-level statistics course in the past 5 years (B or better), have equivalent industry experience, or have an undergraduate degree in natural science (biology, chemistry, physics), engineering, math, business, computer and information sciences, finance, marketing, or social and behavioral sciences (psychology, economics, sociology and political science). Applicants not meeting this criteria may submit GMAT or GRE scores for consideration.
Cost of Graduate Study at Suffolk (2021-2022)
|Programs||Full time per semester||Per credit|
|MBA; MBA/Health; MBA/Non profit||$23,970||$1,598|
|MS in Accounting|
|MS in Finance|
|MS in Financial Services and Banking|
|MS in Taxation|
|Master in Management & Organizational Leadership|
|MS in Business Analytics||$24,195||$1,613|
|MS in Marketing|
|Master of Healthcare Administration||$18,645||$1,243|
|Master of Public Administration||$18,465||$1,231|
Financial Aid for Graduate Study
Suffolk University is pleased to offer both merit- and need-based financial aid to graduate students—these awards can be up to $20,000 per academic year. Merit-based aid is awarded based on the applicant's academic credentials presented on the admission application. No separate application is required for merit consideration.
"The role of marketing in business growth has amplified in recent years, especially with the historic shifts brought on by the pandemic. Suffolk's MSM is designed (and continuously evaluated) to reflect these shifts and prepare our students with a customer-centric perspective that strengthens their data dexterity, creativity, and agility. We do so by providing many real-life opportunities such as client projects and internships with prestigious businesses and organizations in Boston (and beyond)."
Courses & Requirements
Learn more about the classes, requirements, and different options available to complete the program.