Our graduates hold high-level marketing positions around the globe. Take a peek at some of the career possibilities and find the path that’s right for you.

Digital Media Marketing

Digital marketing is where marketing meets the Internet and new technology such as social media. Career tracks in this field are diverse and constantly evolving. You may be involved with Internet copywriting, where you carefully craft messages to promote brand awareness and customer interaction. Or maybe you become an expert in web analytics and search engine optimization. The career opportunities are widespread and vary among companies.


Advertising specialists may be involved with many aspects of marketing, from strategy and concept to execution. Not sure if advertising is right for you? Many of our students have experienced advertising first-hand with internships at agencies like Allen and Gerritsen.

Market Research

Market researchers study consumer behaviors and help businesses understand what drives people to buy their products. They combine quantitative data with their understanding of how markets work to promote products. Want to learn more? Sign up for a class with one of our market research experts like professors Catherine McCabe or Jane Zhu.

Brand Management

Brand managers oversee the marketing of products. They help strengthen brands and build brand loyalty. Alumnus John McDonnell (BSBA ’83), managing director international, Tito's Handmade Vodka, Fifth Generation, Inc., notes that it’s a challenging field, especially as businesses expand globally into countries like China that have very different brand piracy regulations.

Public Relations

Working in public relations means you are an image shaper. It’s your job to generate a positive buzz about your organization. Being an effective communicator and creative problem solver will set you on the road to success. Depending on where you work, you may have to build relationships the media, consumers, employees, investors, and/or the general public.  You may also write press releases and produce sales or marketing materials.