Susan Westcott Alessandri, PhD

Research Interests

Dr. Alessandri’s research focuses on organizational brand identity and branding and trademark issues in marketing. She is the author of Visual Identity: Promoting and Protecting the Public Face of an Organization (2009) and Brand Identity in Sport (2018). Her research has also been published in several textbooks and a number of academic books and journals, including Corporate Reputation Review, Corporate Communications: An International Journal, Education Review of Business Communication, Journal of Marketing for Higher Education, Journal of Advertising Education and Journal of Employee Communication Management.

Employment History

• Syracuse University
  S.I. Newhouse School of Public Communications
  Assistant Professor
• Syracuse University
  Martin J. Whitman School of Management
  Adjunct Assistant Professor
• University of North Carolina at Chapel Hill
  School of Journalism & Mass Communication
  Instructor of Record

Recent Publications

• Lee, J.W. & Alessandri, S.W. (2018). Life is good: A good life for this lifestyle brand. In Branded: Branding in Sport Business (2nd ed.), Lee, J.W., ed. Durham: Carolina Academic Press.
• Alessandri, S.W. (2016). Visual Identity. In The SAGE Encyclopedia of Corporate Reputation, Craig Carroll, ed. Thousand Oaks, CA: Sage Publications.
• Alessandri, S.W. (2013). Corporate reputation and the discipline of visual communication. The Handbook of Communication and Corporate Reputation, Craig Carroll, ed. Wiley-Blackwell Publishing.

Books

• Lee, J. & Alessandri, S.W. (2018). Brand Identity in Sport. Durham, North Carolina: Carolina Academic Press.
• Alessandri, S.W. (2009). Visual Identity: Promoting & Protecting the Public Face of an Organization. Armonk, New York: M.E. Sharpe. Published by Routledge since 2015.