Susan Westcott Alessandri, PhD

Associate Professor, Advertising, Public Relations & Social Media

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  • PhD, University of North Carolina at Chapel Hill
  • MA, Northeastern University
  • BS, Framingham State College

Research Interests

Dr. Alessandri’s research focuses on organizational brand identity and branding and trademark issues in marketing. She is the author of Visual Identity: Promoting and Protecting the Public Face of an Organization (2009) and Brand Identity in Sport (2018). Her research has also been published in several textbooks and a number of academic books and journals, including Corporate Reputation Review, Corporate Communications: An International Journal, Education Review of Business Communication, Journal of Marketing for Higher Education, Journal of Advertising Education and Journal of Employee Communication Management.

Employment History

  • Syracuse University
    S.I. Newhouse School of Public Communications
    Assistant Professor
  • Syracuse University
    Martin J. Whitman School of Management
    Adjunct Assistant Professor
  • University of North Carolina at Chapel Hill
    School of Journalism & Mass Communication
    Instructor of Record

Recent Publications

  • Lee, J.W. & Alessandri, S.W. (2018). Life is good: A good life for this lifestyle brand. In Branded: Branding in Sport Business (2nd ed.), Lee, J.W., ed. Durham: Carolina Academic Press.
  • Alessandri, S.W. (2016). Visual Identity. In The SAGE Encyclopedia of Corporate Reputation, Craig Carroll, ed. Thousand Oaks, CA: Sage Publications.
  • Alessandri, S.W. (2013). Corporate reputation and the discipline of visual communication. The Handbook of Communication and Corporate Reputation, Craig Carroll, ed. Wiley-Blackwell Publishing.


  • Lee, J. & Alessandri, S.W. (2018). Brand Identity in Sport. Durham, North Carolina: Carolina Academic Press.
  • Alessandri, S.W. (2009). Visual Identity: Promoting & Protecting the Public Face of an Organization. Armonk, New York: M.E. Sharpe. Published by Routledge since 2015.

Awards & Honors

  • 2007 - Paper awarded first prize in the Multicultural Studies Division of the Broadcast Education Association
  • 2006 - Nominated by a graduate public relations major to Who's Who Among America's Teachers
  • 2003 - Selected to participate in the Advertising Education Foundation (AEF) Visiting Professor Program
  • 1999 - Awarded a 3-year Park Fellowship for doctoral study at the University of North Carolina at Chapel Hill
Susan Westcott Alessandri posing in classroom.

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Courses Taught

  • ADPR-257- Advertising
  • ADPR-257- Advertising I: Foundations
  • ADPR-317- Branding & Visual Identity
  • ADPR-359- Advertising III: Ad Copy & Design
  • ADPR-437- Ad Campaigns
  • ADPR-506- Honors Seminar
  • ADPR-717- Branding and Visual Identity
  • ADPR-769- Intro Marketing Communication
  • CI-153- Branding and Visual Identity