Pelin Bicen, PhD

Chair and Associate Professor, Marketing

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Areas of Expertise

  • Innovation Strategy and Management
  • New Product Development Strategy
  • High Technology Management
  • Start-ups and Lean Innovation Management
  • Marketing Strategy
  • Marketing Theory and Philosophy of Science
  • Research Methods
  • Psychometrics in Marketing


  • PhD, Texas Tech University
  • MBA, Yildiz Technical University, Istanbul, Turkey
  • BS, Bogazici University, Istanbul, Turkey
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