Li Chen, PhD

Assistant Professor, Marketing

Send a Message


Dr. Li Chen’s research focuses on marketing strategy, digital marketing and global marketing. Her research portfolio includes publications in European Journal of Marketing, Journal of Marketing Management, International Journal of Advertising, International Journal of Electronic Commerce, and Management International Review. She also has presented her research at various national and international conferences such as the Winter and Summer American Marketing Association (AMA) Annual Educators' Conference and Academy of Marketing Science (AMS) annual conference.


PhD, University of Missouri
MBA, Tulane University
BMED, Jiangxi University of Traditional Chinese Medicine

Honors and Recognitions

  • Rosenberg Institute research grant, Suffolk University, 2021


Recent Intellectual Contributions

Chen, Y., Chen, L., Zou, S., Hou, H. (in press). Easy to start, hard to persist: antecedents and outcomes of entrepreneurial persistence in online marketplaces. International Journal of Electronic Commerce.

Chen, L., Zhu, F. (2021). Seller information sharing in online marketplaces. Journal of Marketing Management.

Chen, L., Zhu, F., Mantrala, M. (2020). The Path of Support-to-Sales: Mediating Role of Seller Collaborative Information Exchange in Social Commerce. European Journal of Marketing.

Chen, L., Zhu, F., Mantrala, M., Wang, N. (2020). Seller creative selling in social commerce. International Journal of Advertising, 1-20.

Chen, L., Zou, S., Xu, H., Chen, Y. (2020). Entrepreneurial Orientation in Multinational Corporations: Antecedents and Effects. Management International Review, 60(1), 123- 148.

Chen, L., Zhu, F., Zou, S., Chen, Y. (2019). Factors affecting family firms’ communication behaviour: a cross-cultural study. International Journal of Advertising, 38(2), 276-295.

Intellectual Contributions

Portrait of Li Chen.

Contact Me

Courses Taught

  • MKT 220: Business Research