Sameed Babar Khan

Assistant Professor, Marketing

Send a Message

Biography

Sameed Khan’s primary research interest is in language in the marketplace. Using multiple methods (including natural language processing techniques and experiments), Sameed studies consumer and company language in varied contexts. He has presented his research at the ACR, SCP, and AMA conferences.

A native of Lahore, Pakistan, Sameed has experience in the education and healthcare sectors, having worked as a Product Manager at an ed-tech non-profit and a health-tech startup, as well as a consultant for the Primary & Secondary Healthcare Department of the Government of Punjab. Before his PhD, he graduated with a Bachelor’s in Management Science and an MBA from LUMS, Pakistan.

His teaching interests and experiences include Marketing Principles, Consumer Insights, and Marketing Analytics.

Honors and Recognitions

Best in Track Paper, Technology-Driven Behavioral Insights, Summer AMA 2025

Professional Activities

Vice Chair - JMR Scholarly Insights @DocSIG 2023-2025

Recent Intellectual Contributions

  • Khan, S. & Kronrod, A. (2025) Language in the Marketplace. In S. Weber (Eds.), Palgrave Handbook of Economics and Language 2nd Edition, Palgrave Macmillan.
Sameed Babar Khan smiling portrait

Contact Me

Courses Taught

  • MKT-210 Marketing Principles
  • MKT-499 Consumer Insights

Degrees/Professional Certifications:

  • B.Sc. (LUMS, Pakistan)
  • MBA (LUMS, Pakistan)

Social