Student at poster competition

Undergraduates can choose to major or minor in Marketing. Either way, you have the option of concentrating in one of four specific areas.

Sports Marketing

Take a hands-on approach to learning. In the past, students have done consulting work for the Boston Celtics. Executives from the legendary NBA franchise evaluated their pitches and offered valuable feedback.

Marketing Innovation and New Media

Explores new technologies and social media platforms. You’ll discover new, high-tech ways to promote and develop new products.

Brand Marketing

Learn how to build a brand in today’s competitive marketplace. You’ll create successful integrated business strategies that include advertising, marketing, publicity, and research.

Global Marketing

Business is global. Discover how to adapt your strategies for specific international and emerging markets.

Marketing Consulting

Create strategic marketing plans for real-world companies. You’ll design surveys, analyze consumer trends,¬†create promotion plans, and develop holistic strategies to pitch to executives.