Arkapravo (Arka) Sarkar, PhD

Assistant Professor, Marketing

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Professor Arka Sarkar’s research interests lie in the areas of multichannel retailing, digital marketing, sustainable brands, and sustainability in retailing. A quantitative marketing researcher, Professor Sarkar uses proprietary retailer data and cutting-edge research methods like field experiments, causal inference techniques, and applied econometrics to answer the impact of real-world marketing phenomena on customer behavior. His research is currently under review for publication in top-tier UTD journals.

Formerly, Professor Sarkar worked in the industry for more than 10 years and he extensively leverages this industry experience in his teaching. Professor Sarkar has a rich set of skills and experience in software programming and services and has performed various critical customer-facing roles across Banking, Financial Services, Retail, and Transportation industries for Fortune 500 organizations in the US. and also has extensive exposure in senior management roles, having worked as the national head of corporate sales and product management in the higher education industry in India. Professor Sarkar’s teaching interests include Business Research Methods, Marketing Analytics, CRM & Data Mining, and Marketing Strategy.


PhD University of South Carolina, US
MBA, Indian Institute of Management Bangalore, India
BE, Vidyasagar University, India

Recent Intellectual Contributions

  • Zinoviev, D., Sarkar, A., & Bicen, P. (2023). The" non-musk Effect" at Twitter. arXiv preprint arXiv:2304.11272.

Intellectual Contributions

Arka Sarkar's Intellectual Contributions [PDF]

Faculty Portrait of Arkapravo (Arka) Sarkar, Assistant Professor Marketing

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Courses Taught

  • MKT 220: Business Research Methods
  • MKT 898: Consulting Project


Professional Links

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