Arkapravo (Arka) Sarkar, PhD

Biography

Professor Arka Sarkar’s research sits at the intersection of Generative AI, responsible and inclusive AI adoption, sustainability, digital marketing strategy, and retailing, with a strong emphasis on the United Nations Sustainable Development Goals (UN SDGs). A quantitative marketing researcher, Professor Sarkar uses causal inference, advanced micro-econometrics, machine learning, and field-based empirical methods to study how organizations leverage technological resources, balance ethical and sustainability imperatives, and translate data-driven strategies into meaningful economic and societal outcomes. His work has been published in leading peer-reviewed journals, including Organizational Dynamics, AI and Ethics, Journal of Marketing Theory and Practice, and Social Network Analysis and Mining.

Professor Sarkar is deeply committed to advancing AI-enabled and purpose-driven business education at the Sawyer Business School. His teaching integrates Generative AI, the UN SDGs, and immersive learning into marketing analytics, interdisciplinary problem solving, and real-world client engagements. In recognition of this work, he received Suffolk University’s 2025 Innovative Teaching Award for designing AI-powered learning experiences and applied simulations that prepare students to lead in a rapidly evolving global business environment.

Before entering academia, Arka accumulated more than a decade of industry experience across banking, financial services, retail, and transportation sectors for Fortune 500 organizations in the United States and held senior leadership roles in corporate sales and product management within the higher education industry in India. This professional background informs his applied research orientation and practice-driven pedagogy.

Professor Sarkar serves on Suffolk University’s AI Leadership Collaborative (SAIL) and has been featured in OpenAI’s Faculty Roundtable for his work on responsible, inclusive, and high-impact AI adoption. He is also a member of the inaugural cohort of Perplexity Business Fellows, contributing to the advancement of AI-driven research and decision intelligence.

Publications

Recent Intellectual Contributions

Sarkar, A. (2026). From AI hype to workflow reality: A strategic framework for integrating generative AI across organizational functions. Organizational Dynamics, 55(1), 101202.

Sarkar, A. (2025). Rethinking AI inclusion: A systems thinking framework for policy, education, and participation. AI and Ethics, 5(6), 6297-6311.

Sarkar, A., & Gudigantala, N. (2025). Strategic marketing responses to climate change: A Resource-Advantage (RA) theory perspective. Journal of Marketing Theory and Practice, 1-18.

Sarkar, A., & Seidle, R. (2025). Embedding SDGs and experiential learning into marketing education: The lift framework. Journal of Marketing Theory and Practice, 1-16.

Sarkar, A. (2025). From anxiety to advantage: Guiding employees to embrace AI at work. Organizational Dynamics, 101170.

Sarkar, A., Gudigantala, N., & Bicen, P. (2025). Conceptualizing the “LEAP” framework: A strategic tool to manage the sustainability-profitability paradox. Society and Business Review.

Zinoviev, D., Sarkar, A., & Bicen, P. (2024). The “Non-Musk” effect at X (Twitter). Social Network Analysis and Mining, 14(1), 131.

Presentations

Teaching with ChatGPT. at OpenAI Education