Arthur (Skip) Perham

Instructor, Marketing

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Areas of Expertise

  • Principles of Marketing
  • Strategic Marketing and Communications
  • Sports and the Media
  • Public Relations and Brand Positioning

Professional Experience

Professor Perham comes to Suffolk University with years of experience in marketing, communications and public relations. In his role, as Director of Marketing for NBC Sports Boston, Perham was instrumental in developing and implementing a marketing plan with a reach of 3.8 million homes in New England. He managed activities and had oversight of the digital creative provider, DX Agency, and a $1 million marketing budget. Perham also managed all marketing content on major social media platforms, including Twitter, Facebook, Instagram, Snapchat and YouTube and was responsible for development and execution of network on-air, on-line and off-air promotions.

Prior to his role at NBC, Perham was the Director of Marketing at NECN, responsible for marketing and communications for both NECN and CSN. In addition to his marketing expertise, Professor Perham has extensive experience in public relations managing brand activities for the Boston Beer Company (Sam Adams), Krispy Kreme, Sprint PCS, and other consumer and business-to-business accounts.

Professor Al-Amin's research has been published in several prominent academic journals, such as Health Services Management Research and Health Care Management Review.

Degrees

  • MA, Emerson College
  • BA, North Adams State College
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