Andrew Wilson, PhD

Associate Professor, Marketing

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Biography

Professor Wilson joined the Suffolk faculty in 2018. Previously, he spent nine years as an Associate Professor of Marketing at Saint Mary’s College of California. Prior to his career in Academia, Professor Wilson spent over fifteen years in industry; mostly in sales and sales management roles. In 2005, he completed his sixth successful budget year as a sales manager at Oracle, just prior to beginning his PhD studies. His research interest is in Consumer Psychology, and has been published in the Journal of Consumer Research, the Journal of the Academy of Marketing Science, the Journal of Retailing, the Journal of Supply Chain Management and Psychology & Marketing. You can learn more about his research here. Professor Wilson holds a PhD in Marketing from York University in Toronto and an MBA from Santa Clara University.

Publications

Recent Intellectual Contributions

Refereed Journal Articles

Wilson, A.E., Giebelhausen, M. and Brady, M.K. (2017). Negative online word of mouth can be a positive for consumers connected to the brand. Journal of the Academy of Marketing Science, 45(4), 534-47.

Darke, P.R., Brady, M.K., Benedicktus, R.L. and Wilson, A.E. (2016). Feeling close from afar: The role of psychological distance in offsetting distrust in unfamiliar online retailers. Journal of Retailing, 92 (3), 287-99.

Book Chapters

Wilson, A.E. and Darke, P.R. (2019). Occupational Stress and Well-Being of Persuasion Agents, Perrewé, P.L. and Harms, P.D. (Eds.) Examining the Role of Well-being in the Marketing Discipline (Research in Occupational Stress and Well Being, Vol. 17), Emerald Publishing Limited, Bingley, pp. 51-60.

Intellectual Contributions

Media Highlights

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Office Hours

Courses Taught

MKT220: Business Research Methods
MKT419: Marketing Policies & Strategies

Professional Links

LinkedIn | Google Scholar

Degrees/Professional Certifications
  • PhD, York University
  • MBA, Santa Clara University