Zhen (Jane) Zhu, PhD

Chair and Professor, Marketing; Director of International Engagement

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Dr. Zhen Zhu’s primary research interests lie in the field of technology and marketing integration, networks analysis, sustainability, service innovation, and innovation and entrepreneurial strategies in international contexts.

Her recent research works include neuroscience marketing, digital marketing, and innovation collaboration between emerging countries. She has published in Decision Science, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Marketing Theory and Practices, Journal of Product Innovation and Management, Technovation, etc. She has won research grants and awards from Suffolk University, Wharton Customer Analytics Institute and American Marketing Association as well as high citation awards for her published works.

She currently directs International Engagement at the business school. Previously, she served as the director for Faculty Excellence and the Center of Innovation and Change Leadership at Suffolk University. Externally, she serves on the editorial review board of Journal of Services Marketing.

She collaborated with a number of global companies like Tencent, Bose, Blizzard Entertainment, BYD, Leica, Haier, SharkNinja, and Peet's Coffee & Teas (China) and organizations such as the Nature Conservancy, FEMA, Consumer Financial Protection Bureau, Development and Research Center of China State Council and Guangzhou International Tea Trading Center for student or professional consultation services.


PhD, University of Illinois
MBA, BS, Fudan University, China

Honors and Recognitions

  • 2023 Sawyer Business School Dean's Exemplar Faculty Award, Suffolk University
  • 2019 Sawyer Business School Dean’s Best Research Award, Suffolk University
  • Top 5 Cited Article Award of Journal of Retailing in the Last Three Years (2014, 2015, and 2016)
  • Top 20 Cited Article Award of Journal of Marketing Theory & Practice in Last Ten Years (2016)
  • Best Paper Award for the E-Commerce and Technology Track, 2007 Summer AMA Educators’ Conference

Professional Activities

  • Editorial review board, Journal of Services Marketing (2019- )
  • Associate editor, Journal of Services Marketing (2014-2019)
  • Editorial review board, Decision Science (2008-2010)
  • Advisory board member, Rosenberg Institute for East Asian Studies, Suffolk University (2017-2021)
  • External IRB Member, Babson College (2022-2023)
  • External Dissertation Committee Member, University of Taxes Arlington (2021-2023)


Recent Intellectual Contributions

Intellectual Contributions

Zhen (Jane) Zhu's Intellectual Contributions [PDF]

Media Highlights

Nature+ Hackathon @Events at Suffolk

Professional Links

LinkedIn | Google Scholar

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Courses Taught

  • MKT818: Global Product Innovation
  • MBA740: Travel Seminar to China
  • MKT210: Principles of Marketing
  • MKT220: Business Research Methods
  • MKT440: CX/UI for Product Innovation