For Jane Zhu, successfully connecting with college students in the classroom is inextricably tied to cutting-edge and relevant research outside the classroom.
Outside the classroom, she studies real-world topics such as how technological innovations like airline check-in portals and mobile applications solve problems for customers and help businesses succeed. Zhu regularly draws on examples from her own studies to bring to life her marketing lessons to Suffolk students.
“I already believe in that the best and unique value I can bring to my students resides in my research expertise,” she says. “Applying my research into teaching also brings joyful moments to me, because I can go beyond the fundamentals and engage students into more in-depth discussions on the frontiers of the field.”
Like so many of Suffolk’s faculty, Zhu exemplifies the school’s global focus. The native of China earned her bachelor’s and MBA from Fudan University in China, the home of the world’s fastest-growing and most rapidly changing economy. She went on to earn her PhD from the University of Illinois. She has had dozens of papers published, presented at marketing conferences throughout the world, and leads a popular Suffolk Global Travel Seminar in China.
In fall 2012, Zhu launched an experimental course, Global Marketing Consulting, which she taught to MBA and honor students. In the course, students were required to collaborate with students from a Chinese university to consult with cross-national business clients.
She recalls the early video conferences between students of different cultures as “chaotic,” but in the process students learned to use meeting agendas and memos to form cohesion during the meetings – the fundamentals, as it turned out. Following the semester, one of the clients with whom her class worked said something to Zhu that made her day.
“Your students may forget what they did for me in three years,” he told her, “but they will not forget these great business habits in their career.”
Associate Professor of Marketing
Office: Sawyer Building, Rm. 837
Areas of Expertise
- New product development
- Technology and product strategy
- Services marketing
- Psychometrics in Marketing
- Asian Markets
PhD, University of Illinois
MBA, BS, Fudan University, China
English and Chinese