Ereni Markos, PhD

Biography

Dr. Markos’s research centers on consumer privacy and information sensitivity, as well as digital marketing with a focus on digital privacy and social media engagement. Her research is published in peer-reviewed academic journals like Journal of Interactive Marketing, Journal of Public Policy and Marketing, Journal of Business Research and Journal of Marketing, and presented at national and international conferences. Currently, she serves on the editorial board of Journal of Consumer Marketing and Journal of Marketing Analytics.

Dr. Markos is actively involved with the business community, and regularly organizes events and engagements to connect students and industry experts. She collaborates with both local and global companies providing student and professional consulting services.

Before joining Suffolk, Dr. Markos was Assistant Professor of Marketing and Advertising at Quinnipiac University. Prior to that she co-founded a successful hospitality business after working for several years in a London based advertising agency. Outside her current academic role, she is the co-founder of a small luxury brand integrating art and fashion that is founded on sustainable and ethical principles.

Honors and Recognitions

• Dean’s Award for Excellence in Service (2024-25)
• Research Grant, Suffolk University (2020, 2019, 2018, 2015, 2014)
• Nomination, Best Faculty Member in SBS, by Student Government Association (2018)
• Certificate, Harvard Business School, Case Teaching Method I (2016)
• Fellow, Professor's Institute, DMEF, Dallas Texas (2012)

Professional Activities

• Editorial Review Board, Journal of Consumer Marketing (2019- present)
• Editorial Review Board, Journal of Marketing Analytics (2019-present)

Publications

Recent Intellectual Contributions

Swani, K., L. Labrecque, & E. Markos. (2024). Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes, Industrial Marketing Management, (119), 43-61.

Markos, E., L. Labrecque, K. Swani, & P. Pena. (2023). Are data breaches the new norm? Exploring data breach trends, consumer sentiment and responses to security invasions, Journal of Consumer Affairs.

Labrecque, L., E. Markos, M. Yuksel & T. Khan. (2022). Value creation (vs value destruction) as an unintended consequence of negative comments on innocuous brand social media post, Journal of Interactive Marketing, (57) 1, 115-140.

Labrecque, L., E. Markos, K. Swani & P. Pena. (2021). When data security goes wrong: Examining consumer attitudes, expectations, and protective responses to data breaches, Journal of Business Research.

Media Highlights

• Bridging the Gap @Suffolk News
• Trending Topics @Suffolk News