Marketing, Analytics, Advertising & Public Relations

Join your peers who aspire to or already work as strategic communicators and expert researchers using data analytics, or persuasive advertising and public relations tactics, to understand and influence diverse markets.

A presenter speaks to Suffolk students and community at a marketing conference.

Analyze market trends, track consumer behavior, and influence industry leaders to make big decisions. This Career Community launches you into the world’s most innovative marketing analytics and integrated marketing communications arenas. Leverage your knowledge of data and market research to change the way we see the world.

It’s ideal for those interested in marketing, business intelligence, business analytics, global marketing, information systems and operations management, advertising, PR, and social media.

Get Involved With This Career Community

Zack Brower

Zachary Brower

Assistant Director, Career Communities
Marketing, Analytics, Advertising & PR

Email Zachary Brower, MBA

Book an Appointment

Each Career Community is purposefully designed to introduce you to the influential employers who can help you define and find a purposeful career path. When you participate in one or more of the Career Communities, you’ll collaborate with faculty, staff, alumni, and employers and enjoy access to industry-specific job shadowing, networking events, speakers, panels, mentoring, and other opportunities.

JOIN a Career Community

Are you an employer looking to get involved with this Career Community? Email us or find more information here.

 

Further Information For This Career Community

  • Account Executive
  • Copywriter
  • Creative Director
  • Production Assistant
  • Graphic Designer
  • Digital Analyst
  • Media Buyer
  • Sales Manager
  • Advertising Manager
  • Promotions Manager
  • Associate Marketer
  • Advertising Agent
  • Sales Agent
  • Brand Manager
  • Market(ing) Research Analyst
  • Interviewer
  • Computer Programmer
  • Data Processor
  • Data Specialist

  • Strong ability to write, communicate, and solve problems
  • Ability to lead a team and complete work individually
  • Creativity
  • Read and understand data, and complete statistical analyses using appropriate tools (Excel, Tableau, etc. depending on industry)
  • Business management
  • Organization
  • Digital literacy and research skills—to make sound decisions, you will need to find relevant and trustworthy information from a variety of sources
  • Project management—many tasks will be oriented around the completion pf a project, so understanding the project life cycle will be key to adjusting to professional demands

Pay attention to the job posting you are responding to, and tailor your resume to fit. Some employers may mention that they want applicants with particular software skills; if they mention platforms that you have experience with, make sure your resume says so! Likewise, companies are increasingly using software to filter applications. Make sure that your cover letter and resume reflect some of the action words you see in the job posting.

Some positions, especially those in creative advertising and marketing jobs, may require a portfolio. Portfolios in the field can vary widely; while some may have a ‘traditional art portfolio’ others may have summaries of ad campaigns they have designed or run, collections of notes from customer feedback, or a portfolio of press releases you have written. Pay attention to the job posting for more information about what is required in a portfolio, or if it is at all. 

Check out our resume and cover letter guide for tips and samples to get started. For more help, schedule an appointment with Zachary Brower or visit Quinncia, an AI-powered mock interview and resume review platform.

Interviewing for positions within this community can look a little different than in other fields. Make you research both the company and position to which you have applied. Be prepared to talk about current events in the field. You may be asked to evaluate a current ad campaign, or to critique the PR response to a current event. In some cases, you may be asked to complete a ‘case study’ ahead of your interview, like a homework assignment.

Reading industry publications like AdAge and PR Week will help you prepare. If you are applying for a data-centric, analytical role, you may be given a dataset and asked how you would use it to answer certain problems. You may be asked to talk through how you would find answers from the data, or to complete a test-like assignment.

If you want to brush up on your interview skills or learn more about what to expect, schedule an appointment with Zachary Brower or visit Quinncia, an AI-powered mock interview and resume review platform.

“Members of the Suffolk University community—students, faculty, professionals, and alumni—join forces with Career Communities to offer more customized services and solutions for our students, both undergraduate and graduate, as they seek job opportunities and pursue their dream careers.”
Taisik Hwang, PhD Assistant Professor of Advertising, Public Relations, and Social Media at Suffolk University